The marketing bubble‘s effect on embedded device software developers
Ron Fredericks writes: In yesterday’s marketing webinar: Beyond Monitoring: Managing Social Media Engagement by SocialRep‘s CEO, Chris Kenton, viewers were riveted by his inside knowledge on social media’s word-of-mouth marketing. Chris is well known for his combination of social media marketing knowledge as well as his ability to strip away the facts from the hype.
To set the stage, my own readers have found my marketing FAQ to be a very popular read for the embedded device software industry: Assessing marketing’s critical role in organizational performance. Read on to see if it will blend!