Comments on: The Marketing Bubble http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/ The Home For Smart Reusable Code & Circuits Tue, 06 Jan 2009 00:38:41 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Chris Kenton http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/comment-page-1/#comment-54748 Chris Kenton Fri, 10 Oct 2008 17:54:20 +0000 http://www.embeddedcomponents.com/blogs/?p=191#comment-54748 Wow! Thank you, Ron, for the in depth notes and analysis on my presentation, as well as the added references. I'm gratified to know you found value in it, and your commentary sparks a lot of new thoughts on how to present these ideas in my next presentation. I appreciated reading your thoughts on how this applies to B2B space. I've done a lot of marketing work in B2B, but only recently really digging into it on the social media front, and you've reminded me I need to write a post about it. One major trend I see is that while B2C marketers can ride the wave of natural consumer discussion about their brands and products, B2B marketers, in the absence of a large volume of discussions about their products and brands, need to spend more time listening to discussions about needs and challenges that give rise to their products, and to drive discussion through the development of their own content. It's obviously very different in a B2B vs. B2C environment online, but the value of the social medium is still significant and growing. Thanks Ron! Don't be a stranger. /chris Wow! Thank you, Ron, for the in depth notes and analysis on my presentation, as well as the added references. I’m gratified to know you found value in it, and your commentary sparks a lot of new thoughts on how to present these ideas in my next presentation. I appreciated reading your thoughts on how this applies to B2B space. I’ve done a lot of marketing work in B2B, but only recently really digging into it on the social media front, and you’ve reminded me I need to write a post about it. One major trend I see is that while B2C marketers can ride the wave of natural consumer discussion about their brands and products, B2B marketers, in the absence of a large volume of discussions about their products and brands, need to spend more time listening to discussions about needs and challenges that give rise to their products, and to drive discussion through the development of their own content. It’s obviously very different in a B2B vs. B2C environment online, but the value of the social medium is still significant and growing.

Thanks Ron! Don’t be a stranger.

/chris

]]> By: CRM & Social Media: Integrating into the Customer Lifecycle at Emergence Media http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/comment-page-1/#comment-54669 CRM & Social Media: Integrating into the Customer Lifecycle at Emergence Media Fri, 10 Oct 2008 14:24:20 +0000 http://www.embeddedcomponents.com/blogs/?p=191#comment-54669 [...] a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO [...] [...] a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO [...]

]]> By: Ron Fredericks http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/comment-page-1/#comment-54543 Ron Fredericks Fri, 10 Oct 2008 07:52:25 +0000 http://www.embeddedcomponents.com/blogs/?p=191#comment-54543 Hi Daniel: I appreciate your compliment very much. I see the misuse of B2C marketing program design as a source of some common B2B mistakes in the social media consulting arena. A consumer's word-of-mouth entertainment time used to sway many other consumers' discretionary spending habits does not translate easily to developers being paid to create software on business time - where there is little free time and no excess budget. The principles still apply, but the design of the marketing programs and microsites must address a different marketing lifecycle. A classic old-school example is where IBM built a pervasive "job security" metaphor focused on non-technical buyers inside companies who routinely pushed IBM computers into engineering departments. It comes down to understanding how to influence the tools and embedded component sales models in my opinion. I do have a few samples in this web site's embedded components marketplace. Some of my B2B clients use my asynchronous video conversation platform to interact with their clients. You can view some of their activity here - if you don't mind suffering through the terribly old fashioned login script I wrote several years ago: http://www.embeddedcomponents.com/marketplace/ Best regards, Ron Hi Daniel:

I appreciate your compliment very much.

I see the misuse of B2C marketing program design as a source of some common B2B mistakes in the social media consulting arena. A consumer’s word-of-mouth entertainment time used to sway many other consumers’ discretionary spending habits does not translate easily to developers being paid to create software on business time - where there is little free time and no excess budget. The principles still apply, but the design of the marketing programs and microsites must address a different marketing lifecycle. A classic old-school example is where IBM built a pervasive “job security” metaphor focused on non-technical buyers inside companies who routinely pushed IBM computers into engineering departments. It comes down to understanding how to influence the tools and embedded component sales models in my opinion.

I do have a few samples in this web site’s embedded components marketplace. Some of my B2B clients use my asynchronous video conversation platform to interact with their clients. You can view some of their activity here - if you don’t mind suffering through the terribly old fashioned login script I wrote several years ago: http://www.embeddedcomponents.com/marketplace/

Best regards,

Ron

]]> By: Daniel Riveong http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/comment-page-1/#comment-54515 Daniel Riveong Fri, 10 Oct 2008 06:21:48 +0000 http://www.embeddedcomponents.com/blogs/?p=191#comment-54515 Hi Ron, Really good blog post on the webinar. Very curious about your experience in talking to B2B clients in such a technical field about social media and how it applies to that. Have you done any blog post on that? Thanks, Daniel Hi Ron,

Really good blog post on the webinar. Very curious about your experience in talking to B2B clients in such a technical field about social media and how it applies to that. Have you done any blog post on that?

Thanks,

Daniel

]]>