Comments on: The Marketing Bubble

By: FuerveBuh

FuerveBuh — Mon, 08 Mar 2010 17:43:39 +0000

Greetings!

I just found this community here and I have high hopes of contributing. Really excellent info here. Excellent commitment by the admin, mods and other community members.

Have a wonderful Day! [img]http://upload.wikimedia.org/wikipedia/en/a/ac/MilesSmile.png[/img]

By: cyncGeose

cyncGeose — Mon, 15 Feb 2010 00:28:31 +0000

Greetings!

I just became part of this community here and I have high hopes of contributing. Really fine info here. Wonderful effort by the admin, mods and other community members.

Have a fine Day! [img]http://upload.wikimedia.org/wikipedia/en/a/ac/MilesSmile.png[/img]

By: Online Affiliate Marketing

Online Affiliate Marketing — Wed, 25 Mar 2009 15:22:04 +0000

The former get their products sold and the latter get money for selling it. The customer is benefited by getting the product or service that he or she needs. Thus, through online affiliate marketing, all are happy and making money on the internet. Nowadays, a large number of pharmacies are busy building huge affiliate networks to promote their drugs. This is because online affiliate marketing works wonders in getting life-saving drugs reach a vast majority of people who are in need of them.

By: affiliate.solutions

affiliate.solutions — Tue, 17 Feb 2009 05:53:45 +0000

I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future. Feel free to check out my blog on the 36 Best Wordpress plugins for 2009.

By: Ron Fredericks

Ron Fredericks — Sat, 24 Jan 2009 09:26:32 +0000

Thanks David.

I do take my marketing seriously. Marketing is supposed to engage the target audience then lower the cost of sales. With tools like this blog, more of the target audience itself can be a company’s marketing channel through content, links, tags, and comments. Market specific social media offers less hype, more feedback, for companies ready to push bureaucracy aside while solving more problems for their target audience.

Ron

By: David Doolin

David Doolin — Fri, 23 Jan 2009 06:22:08 +0000

This is a very good article indeed!

As good as or better than most marketing pieces from marketers!

By: 22. CRM & Social Media: Integrating into the Customer Lifecycle « Bempowered

Mon, 12 Jan 2009 03:13:53 +0000

[...] webinar , Ron Frederick’s notes and Chris Kenton, SocialRep [...]

By: Chris Kenton

Chris Kenton — Fri, 10 Oct 2008 17:54:20 +0000

Wow! Thank you, Ron, for the in depth notes and analysis on my presentation, as well as the added references. I’m gratified to know you found value in it, and your commentary sparks a lot of new thoughts on how to present these ideas in my next presentation. I appreciated reading your thoughts on how this applies to B2B space. I’ve done a lot of marketing work in B2B, but only recently really digging into it on the social media front, and you’ve reminded me I need to write a post about it. One major trend I see is that while B2C marketers can ride the wave of natural consumer discussion about their brands and products, B2B marketers, in the absence of a large volume of discussions about their products and brands, need to spend more time listening to discussions about needs and challenges that give rise to their products, and to drive discussion through the development of their own content. It’s obviously very different in a B2B vs. B2C environment online, but the value of the social medium is still significant and growing.

Thanks Ron! Don’t be a stranger.

/chris

By: CRM & Social Media: Integrating into the Customer Lifecycle at Emergence Media

Fri, 10 Oct 2008 14:24:20 +0000

[...] a blogger who linked to me, I found this incredible social media/new marketing webinar by the SocialRep CEO [...]

By: Ron Fredericks

Ron Fredericks — Fri, 10 Oct 2008 07:52:25 +0000

Hi Daniel:

I appreciate your compliment very much.

I see the misuse of B2C marketing program design as a source of some common B2B mistakes in the social media consulting arena. A consumer’s word-of-mouth entertainment time used to sway many other consumers’ discretionary spending habits does not translate easily to developers being paid to create software on business time – where there is little free time and no excess budget. The principles still apply, but the design of the marketing programs and microsites must address a different marketing lifecycle. A classic old-school example is where IBM built a pervasive “job security” metaphor focused on non-technical buyers inside companies who routinely pushed IBM computers into engineering departments. It comes down to understanding how to influence the tools and embedded component sales models in my opinion.

I do have a few samples in this web site’s embedded components marketplace. Some of my B2B clients use my asynchronous video conversation platform to interact with their clients. You can view some of their activity here – if you don’t mind suffering through the terribly old fashioned login script I wrote several years ago: http://www.embeddedcomponents.com/marketplace/

Best regards,

Ron