Embedded Components and Tools Blog Center

Ron Fredericks writes: Are you new to the google android smartphone platform and developer ecosystem? If so, then this online video produced from LectureMaker‘s high-tech video studio can help you get up to speed very quickly. The video includes several navigation dots along the time line so you can jump to the content you want to watch (once it has downloaded). Expect to get an overview, some sample code demos, and an understanding of the business case behind developing apps for Android from watching this great video presented by Marko Gargenta of Marakana.

Enjoy…

Technorati Tags: Ron Fredericks, google android, developer ecosystem, LectureMaker, Marko Gargenta, marakana, Software Developer Forum

The marketing bubble‘s effect on embedded device software developers

Introduction

Ron Fredericks writes: In yesterday’s marketing webinar: Beyond Monitoring: Managing Social Media Engagement by SocialRep‘s CEO, Chris Kenton, viewers were riveted by his inside knowledge on social media’s word-of-mouth marketing. Chris is well known for his combination of social media marketing knowledge as well as his ability to strip away the facts from the hype.

To set the stage, my own readers have found my marketing FAQ to be a very popular read for the embedded device software industry: Assessing marketing’s critical role in organizational performance. Read on to see if it will blend!

(more…)

Technorati Tags: marketing bubble, software developer, Ron Fredericks, SocialRep, Chris Kenton, social media, marketing, embedded device, software

Ron Fredericks writes: In a previous post I talked about using a blog site as an influential place to communicate. Why is it influential? Primarily because an individual can self-publish their thoughts while linking to other posts and sites that are relevant. To take this concept one step further, the question comes up “How shall I motivate other bloggers to promote my story/initiative/whatever?” Clearly, if you can just get a whole bunch of influential bloggers to write about your story in a positive way, well then your message would be read and perhaps even accepted by many more people.

The problem is that individual bloggers don’t like to be told what to do with their blogging activity and time. I read an interesting post this morning on Stephen Walli‘s “Once More unto the Breach” blog titled Blogging and Traditional Marketing that describes the situation exactly.

There may not be a single way to use bloggers to generate influence and create improved marketing exposure. However, Steve Rubel‘s Micro Persuasion blog post titled How to Pitch Into the Long Tail News Curve describes how to work with bloggers more effectively:

• Identify Leading Blog Influencers
• Plant the Seed with the Bloggers
• Hit the Mainstream Press
• Regenerate the Story with Other Bloggers

But the answer was clearly explained by Stephen, take the time to build a relationship with a blogger before you ask them to help you create influence or build marketshare.

Reference:
Morgan Stanley: An Update from the Digital World: from Morse Code to blogs, 2004

Technorati Tags: Ron Fredericks, motivate, promote, Stephen Walli, Once More unto the Breach, Marketing, Steve Rubel, Micro Persuasion, Long Tail, Influence

Gain Impact,
Save Time

Ron Fredericks writes: Dr. Thomas Buckholtz offers his new book titled Gain Impact, Save Time (GIST) as a direct download from Embedded Components, Inc.’s web site. His public speeches are well regarded in Silicon Valley and around the world. A recent lecture titled Mentorship Unplugged: Innovate Incisively by Dr. Thomas J. Buckholtz was discussed on RainMakers LIVE!.

Technorati Tags: Ron Fredericks, Dr. Thomas Buckholtz, GIST, Embedded Components, Silicon Valley, Innovate, RainMakers LIVE!

What shoes do you wear? Business. Engineer. Something magical? It takes all three to develop a new embedded device… The dichotomy between the engineering community that builds product and management that funds production of product is where the magic lives. Ethical considerations seem to me to be the common ground between these two groups within the corporation. Build a good ethic within your organization so executives can fund the correct projects designed by professionals with the requirements clients genuinely desire using, safely.

One resource for learning how:
Rethinking Business Ethics
Rosenthal, Sandra B.; Buchholz, Rogene A.

- Ron Fredericks

Technorati Tags: Business, Engineer, embedded device, Ethical, corporation, executives, professionals, requirements

Are you interested in increasing your influence in the embedded system‘s marketplace? Are you looking for a place to self-publish your content and have it seen by lots of other professionals? Then this blog center may be just the place for you. Embedded Components, Inc. (ECI) recently integrated WordPress to drive this blog center. WordPress is full of features and offers a robust support community.

Do you know how to blog, pingback, digg, tag, link, feed, and reach into the “long tail of the curve”? No? No problem, we’ll teach and help you. Yes? Great, then you already know there is synergy in participation. That’s what our blog center is all about – increase your influence – lower your promotion and support costs. We’re already the experts in embedded blogging:

• for online Cycles of Efficiency™
• for the embedded tools community
• for the embedded components community

Now it’s our turn to help others!

If you are interested, then take the next steps: (1) comment on this initial post, and (2) as part of your comment, request a free author’s upgrade to be an active contributor.

This can be your team’s independent site to influence engineers, marketers, and enablers in the device manufacturing community. We offer this site as a free service to you, or you can sponsor a custom virtual community.

- Ron Fredericks

Technorati Tags: embedded system, Embedded Components, WordPress, long tail, promotion, device manufacturing, Influence