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		<title>Dual-Channel Digital Volume Control Circuit Simulation</title>
		<link>http://www.embeddedcomponents.com/blogs/2012/01/volume-control/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2012/01/volume-control/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 04:22:30 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[LTspice/SwitcherCAD III]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=657</guid>
		<description><![CDATA[Ron Fredericks writes: In today&#8217;s post, I will demonstrate the value in using LTspice to simulate a complete circuit. In several previous LTspice posts I described how to use the simulator as a test jig for single IC&#8217;s and gates. Each block in a circuit should be tested within LTspice before creating a multi-circuit simulation [...]]]></description>
			<content:encoded><![CDATA[<p>Ron Fredericks writes: In today&#8217;s post, I will demonstrate the value in using LTspice to simulate a complete circuit.</p>
<p>In several previous LTspice posts I described how to use the simulator as a test jig for single IC&#8217;s and gates. Each block in a circuit should be tested within LTspice before creating a multi-circuit simulation to verify performance against expected results. The test jig process included downloading a custom gate, IC, and spice code for the cd4066 bi-polar analogue switch from the yahoo LTspice user group, and the creation of my own 74LS193 pre-setable up/down counter from primitive logic gates.  Ltspice is very flexible. Most discrete components are readily available in the library, with a great support group from on yahoo. There are a wide variety of spice and pspice models to important from many Internet sources as well..</p>
<h3>The Circuit to Simulate</h3>
<p>I came across this digital volume control circuit during a web search.  The circuit seems to be fairly popular as it shows up in <a href="http://www.google.com/#q=%22dual-channel+digital+volume+control%22+circuit&#038;hl=en&#038;prmd=imvnsb&#038;ei=9IULT_f9DYSpiQLpz-j1Aw&#038;sqi=2&#038;start=90&#038;sa=N&#038;bav=on.2,or.r_gc.r_pw.,cf.osb&#038;fp=cb5f4aec6a892e36&#038;biw=1108&#038;bih=605">thousands of places on the web</a>.  I thought it would be a good place to start my investigation of digital volume control even though there are many industry specific chips out there to manage some of these functions as well as chips that offer much larger feature sets. With this circuit I hope to expand on the features to create new volume control and measurement circuits &#8211; perhaps while investigating the value in using an more advanced volume control chip.</p>
<blockquote><p>
This circuit could be used for replacing your manual volume control in a stereo amplifier. In this circuit, push-to-on switch S1 controls the forward (volume increase) operation of both channels while a similar switch S2 controls reverse (volume decrease) operation of both channels.<br />
Here IC1 timer 555 is configured as an astable flip-flop to provide low-frequency pulses to up/down clock input pins of pre-setable up/down counter 74LS193 (IC2) via push-to-on switches S1 and S2. To vary the pulse width of pulses from IC1, one may replace timing resistor R1 with a variable resistor.</p>
<p>Operation of switch S1 (up) causes the binary output to increment while operation of S2 (down) causes the binary output to decrement. The maximum count being 15 (all outputs logic 1) and minimum count being 0 (all outputs logic 0), it results in maximum and minimum volume respectively. </p>
<p>The active high outputs A, B, C and D of the counter are used for controlling two quad bi-polar analogue switches in each of the two CD4066 ICs (IC3 and IC4). Each of the output bits, when high, short a part of the resistor network comprising series resistors R6 through R9 for one channel and R10 through R13 for the other channel, and thereby control the output of the audio signals being fed to the inputs of stereo amplifier. Push-to-on switch S3 is used for resetting the output of counter to 0000, and thereby turning the volume of both channels to the minimum level. &#8212; Sheena K. for <a href="http://www.electronicsforu.com/electronicsforu/lab/freecircuitslist.asp?id=25&#038;title=Dual-Channel%20Digital%20Volume%20Control">electronicsforu magazine</a>
</p></blockquote>
<div id="attachment_675" class="wp-caption aligncenter" style="width: 1034px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/dual-channel-digital-volume_controller.png"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/dual-channel-digital-volume_controller-1024x309.png" alt="" title="click to enlarge" width="420" height="126" class="size-large wp-image-675" /></a><p class="wp-caption-text">Dual-Channel Digital Volume Control Circuit (click to enlarge)</p></div>
<h3>The LTspice Simulation</h3>
<p><b>The Circuit</b></p>
<div id="attachment_717" class="wp-caption aligncenter" style="width: 430px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/LTspice_schematic_1280x287.jpg"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/LTspice_schematic_420x94.jpg" alt="" title="click to enlarge" width="420" height="94" class="size-full wp-image-717" /></a><p class="wp-caption-text">Volume Controller Schematic in LTspice (click to enlarge)</p></div>
<p><b>The Simulation Results</b></p>
<div id="attachment_725" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/volume_control_simulation_results_1280x985.jpg"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2012/01/volume_control_simulation_results_450x346.jpg" alt="" title="click to enlarge" width="420" height="323" class="size-full wp-image-725" /></a><p class="wp-caption-text">LTspice Simulation Results (click to enlarge)</p></div>

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		<title>Simulating the CD4066 Quad Bilateral Switch With LTspice</title>
		<link>http://www.embeddedcomponents.com/blogs/2011/12/cd4066-ltspice-simulation/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2011/12/cd4066-ltspice-simulation/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:00:23 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Component Technology]]></category>
		<category><![CDATA[Electronic Components]]></category>
		<category><![CDATA[LTspice/SwitcherCAD III]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bilateral switch]]></category>
		<category><![CDATA[cd4007]]></category>
		<category><![CDATA[CD4066]]></category>
		<category><![CDATA[Helmut Sennewald]]></category>
		<category><![CDATA[ltspice]]></category>
		<category><![CDATA[simulation]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=179</guid>
		<description><![CDATA[Ron Fredericks writes: Today is Robert Norton Noyce&#8217;s birthday (born 12/12/1927) &#8211; co-inventor of the integrated circuit (IC). So I thought I would take a few minutes and document my work modeling the CD4066 quad bilateral switch with the LTspice simulator. In this post I describe how flexible LTspice can be as a general SPICE [...]]]></description>
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Ron Fredericks writes: Today is Robert Norton Noyce&#8217;s birthday (born 12/12/1927) &#8211; co-inventor of the integrated circuit (IC). So I thought I would take a few minutes and document my work modeling the CD4066 quad bilateral switch with the LTspice simulator.</p>
<p>In this post I describe how flexible LTspice can be as a general SPICE circuit simulator, and how accurate its behavior can be in comparing LTspice test results with the physical IC&#8217;s datasheet.  In this example I use the CD4066B as the IC to model. I test the model using its characteristic  &#8220;on&#8221; resistance curves under various voltage and current operating conditions. I conclude by using a standard CD4066 datasheet to verify the accuracy of the model. </p>
<p>Meanwhile this is the last IC I need to simulate the analog section of the digital volume control circuit using LTspice I mentioned in two of my previous blog entries:
<ul>
<li>Digital volume control&#8217;s heart beat: <a href="http://www.embeddedcomponents.com/blogs/2008/03/simulating-the-555-ic-with-ltspice/">Simulating the 555 IC with LTspice</a> and </li>
<li>Digital volume control&#8217;s logic: <a href="http://www.embeddedcomponents.com/blogs/2008/04/74hc193-for-ltspice-switchercadiii/">Introducing 74HC193 Simulation to LTspice</a>.</li>
</ul>
<h3>Define one of four bilateral switches on CD4066 for LTspice</h3>
<p>&nbsp;</p>
<p>To get the CD4066 IC into my circuit simulation, I first created a symbol for one of the four bilateral switches in this package, and defined a SPICE subcircuit definition for the switch using existing SPICE CD4007 gate models as the starting point.</p>
<p><strong>Symbol for one of four bilateral switches on the CD4066 IC</strong></p>
<p>&nbsp;</p>
<div id="attachment_587" class="wp-caption alignnone" style="width: 310px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/CD4066LRG.png"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/CD4066LRG-300x280.png" alt="" title="CD4066LRG" width="300" height="280" class="size-medium wp-image-587" /></a><p class="wp-caption-text">LTspice symbol for one of four bilateral switches on cd4066 (click to enlarge)</p></div>
<p><strong>LTspice Subcircuit Definition for CD4066</strong><br />
Note the LTspice implementation of the SPICE language is highlighted (below) using my own <a href="http://qbnz.com/highlighter/" title="Jump to the official website for GeSHi">GeSHi</a> language highlighter library with key sections of the language (.model and .subcircuit)  hyper-linked into SPICE language definitions that I have created on the contributor pages of this website.  SPICE is a difficult language to highlight using GeSHi because many of the SPICE language constructs are so short that they overlap with longer language constructs.  I plan to add more language definitions in the future as my circuit models need them, and I continue to find unique look-up algorithms to match GeSHi language highlighter categories.</p>
<p>&nbsp;</p>
<div class="ch_code_container" style="font-family: monospace;height:240px;">
<ol>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">&nbsp;</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* CD4066 Analog Switch
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* SYM=CD4066
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* Transistor models are from LTspice group member kcin_melnick
</div>
</li>
<li style="font-weight: bold;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* See message number 16897, http://tech.groups.yahoo.com/group/LTspice/
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* Analog Switch Control In Out Vdd Vss
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.SUBCKT CD4066 2 11 4 10 7
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">X1 2 6 10 7 INVERT
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">X2 6 1 10 7 INVERT
</div>
</li>
<li style="font-weight: bold;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M1 14 6 7 7 CD4007N
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M7 11 6 14 10 CD4007P
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M3 11 1 14 14 CD4007N
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M4 11 1 4 14 CD4007N
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M8 11 6 4 10 CD4007P
</div>
</li>
<li style="font-weight: bold;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.SUBCKT INVERT 1 2 3 4
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">* Inverter In Out Vcc Vss
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M1 2 1 3 3 CD4007P
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">M2 2 1 4 4 CD4007N
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.ENDS
</div>
</li>
<li style="font-weight: bold;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.MODEL CD4007N NMOS (
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ LEVEL=1 VTO=1.44 KP=320u L=10u W=30u GAMMA=0 PHI=.6 LAMBDA=10m
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ RD=23.2 RS=90.1 IS=16.64p CBD=2.0p CBS=2.0p CGSO=0.1p CGDO=0.1p
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ PB=.8 TOX=1200n)
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">&nbsp;</div>
</li>
<li style="font-weight: bold;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.MODEL CD4007P PMOS (
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ LEVEL=1 VTO=-1.2 KP=110u L=10U W=60U GAMMA=0 PHI=.6 LAMBDA=40m
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ RD=21.2 RS=62.2 IS=16.64P CBD=4.0P CBS=4.0P CGSO=0.2P CGDO=0.2P
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">+ PB=.8 TOX=1200N)
</div>
</li>
<li style="font-family: 'Courier New', Courier, monospace; color: black; font-weight: normal; font-style: normal;">
<div style="font-family: 'Courier New', Courier, monospace; font-weight: normal;">.ENDS</div>
</li>
</ol>
</div>
<h3>Testing the CD4066 Circuit in LTspice</h3>
<p>Finally, I dragged the symbol with subcircuit models into my LTspice program and ran a series of tests to demonstrate the &#8220;on&#8221; resistance characteristics associated with the switch at various voltage and current values.  Note the multicolored graph showing the resistance curves at various VI levels.</p>
<p>&nbsp;</p>
<div id="attachment_591" class="wp-caption alignnone" style="width: 310px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/VIcurvesLRG.png"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/VIcurvesLRG-300x240.png" alt="" title="VIcurvesLRG" width="300" height="240" class="size-medium wp-image-591" /></a><p class="wp-caption-text">VI curves and circuit schematic for cd4066 bilateral switch under test (click to enlarge)</p></div>
<h3>Get these files from LTspice Yahoo Group</h3>
<p>The 4 main files used to create this demo circuit can be obtained from LTspice Yahoo Group. Special thanks to Helmut Sennewald</p>
<p>See the figure below&#8230;<br />
<div id="attachment_649" class="wp-caption alignnone" style="width: 310px"><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/files_from_LTspice_yahoo_group.png"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/12/files_from_LTspice_yahoo_group-300x196.png" alt="" title="files_from_LTspice_yahoo_group" width="300" height="196" class="size-medium wp-image-649" /></a><p class="wp-caption-text">LTspice Yahoo Group File List (click to enlarge)</p></div></p>
<h3>Comparison of LTspice circuit simulation with datasheet</h3>
<p>The TI datasheet compares favorably with my simulations.  The LTspice &#8220;on&#8221; resistance curves and values are nearly exactly the same as those shown in figures 2,3, and 4 of TI&#8217;s datasheet (page 6) for the range I tested. </p>
<p>At this stage of development in simulating the analog path for my automatic volume control circuit, I see that the &#8220;on&#8221; resistance curve may create an unstable signal path under normal audio conditions unless the operating voltage (Vcc ) is much higher than the original circuit&#8217;s proposed 5 VDC power supply. </p>
<h3>References</h3>
<p>Linear Technologies LTspice Landing Page</p>
<p><a href="http://www.ti.com/lit/ds/symlink/cd4066b.pdf" title="open the TI datasheet PDF file in a separate window" target="_blank">Texas Instruments datasheet for the CD4066B</a> </p>
<p>What&#8217;s All This CD4007 Stuff, Anyhow?<br />
Bob Pease  |   ED Online ID #6073  |   April 5, 1999<br />
<a href="http://electronicdesign.com/Articles/ArticleID/6073/6073.html">http://electronicdesign.com/Articles/ArticleID/6073/6073.html</a></p>
<p>Fault in CD4066 Model<br />
kcin_melnick | LTspice Yahoo Tech Group Message #16897 | June 24, 2007<br />
<a href="http://tech.groups.yahoo.com/group/LTspice/message/16897">http://tech.groups.yahoo.com/group/LTspice/message/16897</a></p>
<p>Technorati Claim Tag<br />
SH66YHJAPDBA</p>

<!-- start wp-tags-to-technorati 1.02 -->

<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/bilateral+switch' rel='tag' target='_self'>bilateral switch</a>, <a class='technorati-link' href='http://technorati.com/tag/cd4007' rel='tag' target='_self'>cd4007</a>, <a class='technorati-link' href='http://technorati.com/tag/CD4066' rel='tag' target='_self'>CD4066</a>, <a class='technorati-link' href='http://technorati.com/tag/Helmut+Sennewald' rel='tag' target='_self'>Helmut Sennewald</a>, <a class='technorati-link' href='http://technorati.com/tag/ltspice' rel='tag' target='_self'>ltspice</a>, <a class='technorati-link' href='http://technorati.com/tag/simulation' rel='tag' target='_self'>simulation</a></p>

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		<title>Forum Newsletter &#8211; New RTOS Videos</title>
		<link>http://www.embeddedcomponents.com/blogs/2011/12/forum-new-rtos-videos/</link>
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		<pubDate>Tue, 06 Dec 2011 00:36:41 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
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		<description><![CDATA[Embedded Components and Tools forum: December 2011 The forum introduces real-time embedded systems technology designed, reviewed, or filmed by Ron Fredericks. Ron focuses on hardware, software, and cloud services for the embedded systems industry through the EmbeddedComponents.com platform and his Bay Area media lab located in Sunnyvale California called LectureMaker LLC. Embedded Components and Tools [...]]]></description>
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<h3>Embedded Components and Tools forum: December 2011</h3>
<p>The forum introduces real-time embedded systems technology designed, reviewed, or filmed by Ron Fredericks. Ron focuses on hardware, software, and cloud services for the embedded systems industry through the EmbeddedComponents.com platform and his Bay Area media lab located in Sunnyvale California called<a href="http://www.LectureMaker.com" title="Jump to Ron's media lab web site - A place to film and publish high tech lectures" target="_blank"> LectureMaker LLC</a>. </p>
<p><span id="more-543"></span></p>
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<div align="center">Embedded Components and Tools <em>forum</em>: December 2011</div>
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<p class="black9">Welcome to the Embedded Components and Tools <em>forum</em>.</p>
<p class="grey9">The <em>forum</em> introduces real-time embedded systems technology designed, reviewed, or filmed by Ron Fredericks. Ron focuses on hardware, software, and cloud services for the embedded systems industry through the EmbeddedComponents.com platform and his Bay Area  media lab located in Sunnyvale California.</p>
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<p class="style1">IN THIS ISSUE </p>
<ul>
<li class="black78"><a href="#news_1">NEWS</a><br />                               <span class="black9">LectureMaker offers video production services designed to promote the unique and often unseen aspects of embedded systems hardware, and software products.</span>
</li>
<li class="black78"><a href="#feature_1">FEATURE</a> <br />                               <span class="black9">Self-balancing Two-wheel Robot with Nucleus and TI&#8217;s Stellaris Development Kits</span>
</li>
<li class="black78"><a href="#feature_2">FEATURE</a> <br />                               <span class="black9">Nucleus ReadyStart on TI Integra  OMAP L-138</span>
</li>
<li><a href="#sponsor_1">SPONSOR</a><br />                               <span class="black9">Become a sponsor of the <em>forum</em>. Get an innovative technical marketing boost from the EmbeddedComponents.com publishing platform.</span>
</li>
</ul>
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<table border="0" width="100%">
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<td>&nbsp;</td>
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<td><span class="grey9"><a name="news_1"></a>NEWS</span></td>
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<td align="center">&nbsp;</td>
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<p class="black9">Ron Fredericks offers high quality video integrated into his technical marketing service to the embedded systems business community.</p>
<p class="black9"> After Ron Fredericks  launched the <a href="http://www.embeddedcomponents.com/marketplace/" title="Visit the marketplace landing page" target="_new">Embedded Components and Tools Marketplace&trade;</a> in 2004, one of the most common suggestions was to include full featured video as a presentation format. Today Ron operates a complete  line of video services to help companies leverage the latest new media technology for their sales, marketing, support, and training needs from his Sunnyvale California media lab called <a href="http://www.lecturemaker.com/" title="Visit LectureMaker's home page" target="_new">LectureMaker</a>. Services include:</p>
<ul>
<li class="black9">In-studio and live event video recording and animation</li>
<li class="black9">Public speech training and video script development</li>
<li class="black9">Webinars with integrated video and dial-in phone conferencing</li>
<li class="black9">Video hosting and publishing with source code highlighting and cross-domain hosting from your own website</li>
<li class="black9">Video integrated blogging on popular social media platforms including wordpress, twitter, facebook, and linkedIn</li>
</ul>
<p class="black9">Today&#8217;s <span class="black_italics_9">forum</span> issue features two videos produced in LectureMaker&#8217;s video studio from Mentor Graphics Embedded Software Division. Here is what the director of the Nucleus product line had to say about the video projects&#8230;</p>
<p style="font-weight: bold;" class="grey9">&quot;Ron Fredericks produces high impact videos for the embedded systems industry. I met Ron while we both worked at Wind River. Even then Ron demonstrated his passion for integrated embedded systems marketing programs with video as he filmed and published events for reuse by partners and global employees. I have used Ron&#8217;s video studio at LectureMaker in Sunnyvale to produce two Nucleus RTOS videos with excellent results and quality.  Ron is easy to work with and very knowledgeable in both the video and embedded systems industries.&quot; &ndash; Jan Klube, Nucleus Product Line Director, Mentor Graphics Embedded Software Division</p>
<p>&nbsp;</p>
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<p class="grey9"><a name="feature_1"></a>FEATURE</p>
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<p><span class="green12">Self-balancing Two-wheel Robot with <br />                           Nucleus and TI&#8217;s Stellaris Development Kits</span></p>
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<td align="center"><a href="https://www.mentor.com/esl/resources/overview/stella-self-balancing-robot-powered-by-nucleus-rtos-on-ti-stellaris-4844d950-b5e4-4a2c-87f5-8ce99b85815a" title="Jump to the landing page on Mentor's web site" target="_new"><img align="middle" src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/11/Nucleus_on_TI_Stellaris_and_Zigbee.jpg" alt="Get more info and watch the video" /></a></td>
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<p class="black9">Introducing Stella &#8211; a remote controlled, self-balancing  robot powered by Mentor Graphics Nucleus RTOS and developed with Sourcery  CodeBench also from Mentor. Arvind Raghuram,  a software engineer from Mentor Graphics Embedded Software Division, developed this demonstration using a stock TI Stellaris development board  and TI&#8217;s ZigBee wireless kit. Stella showcases embedded system features such as  connectivity, power management, and low footprint while maintaining real-time  characteristics. </p>
<p><span class="black9">Arvind flew into the Bay Area from his Atlanta Georgia office to develop a short video around his new robot at Ron&#8217;s Sunnyvale California media lab.  The video and details on Arvind&#8217;s  project are posted on Mentor&#8217;s web site here:</span><br />                         <a href="https://www.mentor.com/esl/resources/overview/stella-self-balancing-robot-powered-by-nucleus-rtos-on-ti-stellaris-4844d950-b5e4-4a2c-87f5-8ce99b85815a" title="Jump to the landing page on Mentor's web site" target="_new">Stella Self-Balancing Robot Technology Overview Page</a></p>
</td>
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<td>&nbsp;</td>
</tr>
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<td>
<p class="grey9"><a name="feature_2"></a>FEATURE</p>
</td>
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<td align="center">
<p><span class="green12">Nucleus ReadyStart on TI Integra OMAP L-138</span></p>
</td>
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<tr>
<td align="center"><a href="http://www.mentor.com/embedded-software/resources/overview/readystart-for-nucleus-on-ti-integra-a12136b9-f53c-4fb3-847d-a3afe4b69bbd" title="Jump to the landing page on Mentor's web site" target="_new"><img alt="" src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2011/11/Nucleus_on_TI_OMAP_L-138.jpg" /></a></td>
</tr>
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<td>
<p class="black9">Nucleus ReadyStart provides a single real-time embedded software development distribution that offers fast bring-up of a complete system starting with a rich selection of board support packages (BSPs) along with Mentor Embedded Sourcery Tools, integrated Inflexion UI, and power management services.  </p>
<p><span class="black9">James Parker, a field sales engineer from Mentor&#8217;s Atlanta Georgia office, came to Ron&#8217;s media lab in Sunnyvale California to film his Nucleus ReadyStart demonstration on a TI Integra OMAP L-138 hardware kit. The  video and details on Jame&#8217;s project are posted on Mentor&#8217;s web site here:</span><br />                       <a href="http://www.mentor.com/embedded-software/resources/overview/readystart-for-nucleus-on-ti-integra-a12136b9-f53c-4fb3-847d-a3afe4b69bbd" title="Jump to the landing page on Mentor's web site" target="_new">Nucleus ReadyStart on TI Integra</a></p>
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<td>&nbsp;</td>
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<p class="grey9"><a name="sponsor_1"></a>SPONSOR</p>
</td>
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<td><span class="black9">Become a sponsor of the <em>forum</em>. Get an innovative technical marketing boost from the EmbeddedComponents.com publishing platform in action. Contact <a href="http://www.embeddedcomponents.com/x.php" title="Jump to Embedded Components contact form" target="_new">Ron Fredericks</a> or send email to the <span style="font-style: italic;">forum </span>to participate in this newsletter.</span></td>
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<p>&nbsp;</p>
<hr />
<p align="center">&nbsp;</p>
<p>Best regards,&nbsp;</p>
<p>                     Ron Fredericks, Embedded Systems Technical Marketer</p>
<ul>
<li>Send e-mail to: <a href="mailto:forum@embeddedcomponents.com">forum@embeddedcomponents.com</a> </li>
<li>Subscribe for free:<br />                       <a href="http://www.embeddedcomponents.com/pubs/lists/?p=subscribe&amp;id=1">www.embeddedcomponents.com/pubs/lists/?p=subscribe&amp;id=1</a> </li>
<li>Visit the Embedded Components Marketplace and Training Portal:<br />                       <a href="http://www.embeddedcomponents.com/marketplace/">www.embeddedcomponents.com/marketplace/</a> </li>
</ul></div>
</td>
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<p class="blue9">                         <span class="blue9">Popular Blog Posts</span></p>
<p>                       </p>
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</tbody>
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<p>                        &nbsp;</p>
<p class="orange12"><b>LTspice</b></p>
<p class="black78"><a href="http://www.embeddedcomponents.com/blogs/2008/03/simulating-the-555-ic-with-ltspice/" title="Simulating the 555 Timer IC with LTspice">My First Simulation</a></p>
<p><a href="http://www.embeddedcomponents.com/blogs/2008/04/new-gate-design-using-ltspiceswitchercad-iii/" title="New Gate Design Using LTspice/SwitcherCAD III">New Gate Design</a></p>
<p class="black78"><a href="http://www.embeddedcomponents.com/blogs/2008/04/74hc193-for-ltspice-switchercadiii/" title="Introducing 74HC193 Simulation to LTspice">New Component for the LTspice Community</a></p>
<p><a href="http://www.linear.com/designtools/software/#LTspice" title="The project landing page for LTspice SPICE simulation tool">Linear Technologies&#8217; LTspice Landing Page</a></p>
<p>&nbsp;</p>
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<p class="blue9">                         <span class="blue9">Popular Marketplace Presentation</span></p>
<p>                       </p>
</td>
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<p class="orange12"><b>Ptolemy Project</b></p>
<p><a href="http://www.embeddedcomponents.com/marketplace/enablers/berkeley/eecs/PtolemyII/" title="A Lecture Hosted on Embedded Components by Dr. Lee, presenting future trends in real-time design.">Simulating Predictable Real-time Software Design</a></p>
<p><a href="http://ptolemy.eecs.berkeley.edu/" title="The Ptolemy project studies modeling, simulation, and design of concurrent, real-time, embedded systems.">UC Berkeley&#8217;s Ptolemy Project Home Page</a></p>
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<p style="PADDING-RIGHT: 14px; PADDING-LEFT: 14px">                   <font color="#808080" size="1" face="Verdana"><img src="http://www.embeddedcomponents.com/images/forum_footer.jpg" alt="" /> <span class="blue9">&copy; Copyright 2011, LectureMaker LLC</span> </font></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/Embedded+Software' rel='tag' target='_self'>Embedded Software</a>, <a class='technorati-link' href='http://technorati.com/tag/Inflexion+UI' rel='tag' target='_self'>Inflexion UI</a>, <a class='technorati-link' href='http://technorati.com/tag/Integra' rel='tag' target='_self'>Integra</a>, <a class='technorati-link' href='http://technorati.com/tag/L-138' rel='tag' target='_self'>L-138</a>, <a class='technorati-link' href='http://technorati.com/tag/Mentor+Graphics' rel='tag' target='_self'>Mentor Graphics</a>, <a class='technorati-link' href='http://technorati.com/tag/Newsletter' rel='tag' target='_self'>Newsletter</a>, <a class='technorati-link' href='http://technorati.com/tag/Nucleus' rel='tag' target='_self'>Nucleus</a>, <a class='technorati-link' href='http://technorati.com/tag/OMAP' rel='tag' target='_self'>OMAP</a>, <a class='technorati-link' href='http://technorati.com/tag/Power+Management' rel='tag' target='_self'>Power Management</a>, <a class='technorati-link' href='http://technorati.com/tag/ReadyStart' rel='tag' target='_self'>ReadyStart</a>, <a class='technorati-link' href='http://technorati.com/tag/Robot' rel='tag' target='_self'>Robot</a>, <a class='technorati-link' href='http://technorati.com/tag/RTOS' rel='tag' target='_self'>RTOS</a>, <a class='technorati-link' href='http://technorati.com/tag/Sourcery+CodeBench' rel='tag' target='_self'>Sourcery CodeBench</a>, <a class='technorati-link' href='http://technorati.com/tag/Sourcery+Tools' rel='tag' target='_self'>Sourcery Tools</a>, <a class='technorati-link' href='http://technorati.com/tag/Stellaris' rel='tag' target='_self'>Stellaris</a>, <a class='technorati-link' href='http://technorati.com/tag/ZigBee' rel='tag' target='_self'>ZigBee</a></p>

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]]></content:encoded>
			<wfw:commentRss>http://www.embeddedcomponents.com/blogs/2011/12/forum-new-rtos-videos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use LectureMaker Video Studio for Hardware/Software Demos</title>
		<link>http://www.embeddedcomponents.com/blogs/2010/03/lecturemaker-video-studio-for-hardwaresoftware-demos/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2010/03/lecturemaker-video-studio-for-hardwaresoftware-demos/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 21:40:32 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=397</guid>
		<description><![CDATA[Ron Fredericks writes: Have you tried to post software demo&#8217;s on youtube? If so, then this online video produced from LectureMaker&#8216;s high-tech video studio can help you get up to speed very quickly on how to solve the video publishing problems associated with software screencasting. The video demonstrates how to build a simple external hard [...]]]></description>
			<content:encoded><![CDATA[<p><script type="text/javascript"><!--
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Ron Fredericks writes: Have you tried to post software demo&#8217;s on youtube?  If so, then this online video produced from LectureMaker&#8216;s high-tech video studio can help you get up to speed very quickly on how to solve the video publishing problems associated with software screencasting. The video demonstrates how to build a simple external hard disk starting from an enclosure for USB and eSTATA connectivity with a PC, MAC, or Linux box. The video concludes with a walk-through on how to format the disk into two partitions.</p>
<p>Enjoy&#8230;</p>
<div><strong><a href="http://www.lecturemaker.com/2010/03/hardware-software-demo-from-lecturemakers-studio/#video_link" title="Click link to go to the video page">Hardware Software Demonstration</a></strong><br />Presented by Ron Fredericks, Business Videographer and Open Studio Director</div>
<p><a href="http://www.lecturemaker.com/2010/03/hardware-software-demo-from-lecturemakers-studio/#video_link"><img src="http://www.lecturemaker.com/lectures/hardware_software_demo/LMPreloadImage_450w_386h.jpg" alt="Video Link" width="450" height="386" border="0" title="Click image to go to the video page" /></a></p>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagyoutube" rel="tag">youtube</a>, <a href="http://technorati.com/tagLectureMaker" rel="tag">LectureMaker</a>, <a href="http://technorati.com/tagscreencasting" rel="tag">screencasting</a>, <a href="http://technorati.com/tagUSB" rel="tag">USB</a>, <a href="http://technorati.com/tageSTATA" rel="tag">eSTATA</a>, <a href="http://technorati.com/tagpartition" rel="tag">partition</a></p>
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			<wfw:commentRss>http://www.embeddedcomponents.com/blogs/2010/03/lecturemaker-video-studio-for-hardwaresoftware-demos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Embedded Hypervisor &#8211; the RTOS in the clouds</title>
		<link>http://www.embeddedcomponents.com/blogs/2010/02/embedded-hypervisor-the-rtos-in-the-clouds/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2010/02/embedded-hypervisor-the-rtos-in-the-clouds/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 09:17:33 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=383</guid>
		<description><![CDATA[Ron Fredericks writes: I just read the press release on Wind River&#8216;s Hypervisor and Mark Hermeling&#8216;s blog on the subject of multi-core virtualization. Wind River gets a second chance on connecting smart devices into the enterprise world. One of their previous attempts was Wind&#8217;s office political initiative into Embedded BSD/OS. I thought the BSD OS [...]]]></description>
			<content:encoded><![CDATA[<p>Ron Fredericks writes: I just read the press release on Wind River&#8216;s Hypervisor and <a href="http://blogs.windriver.com/hermeling/2010/02/wind-river-hypervisor-11.html#more">Mark Hermeling&#8216;s blog </a>on the subject of multi-core virtualization. </p>
<blockquote><p>Wind River gets a second chance on connecting smart devices into the enterprise world.</p></blockquote>
<p>One of their previous attempts was Wind&#8217;s office political initiative into Embedded BSD/OS. I thought the BSD OS play was great for Wind River if only they connected their robust multi-core OS from the smart device into the enterpise. Now I see and hope that Wind River has learned from this prior effort and is off to a second chance.</p>
<p><img src="http://www.linuxfordevices.com/files/misc/windriver_hypervisor_amp_diagram-sm.jpg" alt="The classic Hypervisor diagram" /><br />
The Wind River Hypervisor</p>
<p>So there are a few different kinds of hypervisor: <a href="http://www.infosysblogs.com/engineering-software/2009/07/server_virtualization_just_how.html">here is a link to a short discription of the server OS, versus their type 1 and 2 hypervisors.</a> Follow Wind River to learn more about their vision for an embedded system hypervisor.</p>
<p>Now of course the cloud is more tied to the embedded system world than ever. Just look at UC Berkeley&#8216;s upcoming annual <a href="http://www.eecs.berkeley.edu/BEARS/">technology day called BEARS</a>, where CAL&#8217;s EE and CS researchers share with the technology industry. </p>
<blockquote><p>I sure hope Wind River will be attending! </p></blockquote>
<p>This year&#8217;s 2010 Berkeley EECS Annual Research Symposium event is called: <strong>From Clouds to Sensors &#8211; A Berkeley View</strong></p>
<p><img src="http://www.eecs.berkeley.edu/BEARS/2010/images/cloud-mast.jpg" alt="BEARS symposium image: from clouds to sensors" /><br />
The CAL BEARS 2010 Symposium <em>view from the clouds</em></p>
<p>Ron has been in the enterprise, embedded systems, and smartphone technical marketing and partner development for the past 15+ years. Contact him to learn more about how relationship marketing can be used to connect the embedded systems hypervisor to the enterprise clouds with effecient use of industry and university partnerships.</p>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagWind+River" rel="tag">Wind River</a>, <a href="http://technorati.com/tagHypervisor" rel="tag">Hypervisor</a>, <a href="http://technorati.com/tagMark+Hermeling" rel="tag">Mark Hermeling</a>, <a href="http://technorati.com/tagmulti-core" rel="tag">multi-core</a>, <a href="http://technorati.com/tagvirtualization" rel="tag">virtualization</a>, <a href="http://technorati.com/tagEmbedded+BSD%2FOS" rel="tag">Embedded BSD/OS</a>, <a href="http://technorati.com/tagUC+Berkeley" rel="tag">UC Berkeley</a>, <a href="http://technorati.com/tagFrom+Clouds+to+Sensors" rel="tag">From Clouds to Sensors</a></p>
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		<title>Introduction to Google Android</title>
		<link>http://www.embeddedcomponents.com/blogs/2010/02/introduction-to-google-android/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2010/02/introduction-to-google-android/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 01:53:23 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Component Marketing]]></category>
		<category><![CDATA[Component Projects]]></category>
		<category><![CDATA[Component Technology]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=379</guid>
		<description><![CDATA[Ron Fredericks writes: Are you new to the google android smartphone platform and developer ecosystem? If so, then this online video produced from LectureMaker&#8216;s high-tech video studio can help you get up to speed very quickly. The video includes several navigation dots along the time line so you can jump to the content you want [...]]]></description>
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Ron Fredericks writes: Are you new to the google android smartphone platform and developer ecosystem?  If so, then this online video produced from LectureMaker&#8216;s high-tech video studio can help you get up to speed very quickly. The video includes several navigation dots along the time line so you can jump to the content you want to watch (once it has downloaded). Expect to get an overview, some sample code demos, and an understanding of the business case behind developing apps for Android from watching this great video presented by Marko Gargenta of Marakana.</p>
<p>Enjoy&#8230;</p>
<div><strong><a href="http://www.lecturemaker.com/2009/10/android-software-platform/#video_link" title="Click link to go to the video page">Android Introduction</a> by <em>Marko Gargenta</em>, marakana</strong><br />Presented by Peter Lam, Mobile SIG Co-chair, Software Developer Forum</div>
<p><a href="http://www.lecturemaker.com/2009/10/android-software-platform/#video_link"><img src="http://www.lecturemaker.com/lectures/SDForum090917/android_introduction_450w_386h.jpg" alt="Video Link" width="450" height="386" border="0" title="Click image to go to the video page" /></a></p>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/taggoogle+android" rel="tag">google android</a>, <a href="http://technorati.com/tagdeveloper+ecosystem" rel="tag">developer ecosystem</a>, <a href="http://technorati.com/tagLectureMaker" rel="tag">LectureMaker</a>, <a href="http://technorati.com/tagMarko+Gargenta" rel="tag">Marko Gargenta</a>, <a href="http://technorati.com/tagmarakana" rel="tag">marakana</a>, <a href="http://technorati.com/tagSoftware+Developer+Forum" rel="tag">Software Developer Forum</a></p>
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		<title>Bay Area R User Group 2009 Kickoff Video</title>
		<link>http://www.embeddedcomponents.com/blogs/2009/04/r-user-group-video/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2009/04/r-user-group-video/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 18:19:39 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=284</guid>
		<description><![CDATA[Ron Fredericks writes: In February I attended the Bay Area R User Group meeting held at Predictive Analytics World 2009. Michael E. Driscoll, one of the meeting co-chairs, was gracious enough to let me capture the video as a &#8220;light house&#8221; project for LectureMaker.com. Panel: Bo Cowgill, Google Itamar Rosenn, Facebook David Smith, REvolution Computing [...]]]></description>
			<content:encoded><![CDATA[<p>Ron Fredericks writes: In February I attended the <a href="http://www.meetup.com/R-Users/">Bay Area R User Group </a>meeting  held at <a href="http://www.predictiveanalyticsworld.com/">Predictive Analytics World 2009</a>. Michael E. Driscoll, one of the meeting co-chairs, was gracious enough to let me capture the video as a &#8220;light house&#8221; project for <a href="http://www.lecturemaker.com"> LectureMaker.com</a>.  </p>
<p>Panel:</p>
<ul>
<li>Bo Cowgill, Google</li>
<li>Itamar Rosenn, Facebook</li>
<li>David Smith, REvolution Computing</li>
<li>Jim Porzak, The Generations Network</li>
</ul>
<p>Moderator:</p>
<ul>
<li>Michael E. Driscoll, Dataspora LLC</li>
</ul>
<table width="450"  cellspacing="2" cellpadding="2">
<tr>
<td colspan="2">
<div style="text-align: center;">
<strong>The R and Science of Predictive Analytics:<br />Four Case Studies in R</strong>
</div>
</td>
</tr>
<tr>
<td colspan="2"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2009/04/screenshot-intro.jpg" alt="screenshot-intro" title="screenshot-intro" width="450" height="339" class="alignnone size-full wp-image-325" /></td>
</tr>
<tr>
<td colspan="2"><a href="http://www.lecturemaker.com/2009/02/r-kickoff-video/">Learn more and watch lecture</a></td>
</tr>
</table>
<p>Watch this video to learn about:</p>
<ol>
<li>The open-source analytics programming language called R</li>
<li>How Google and Facebook approach analytics to predict their web user community&#8217;s behavior</li>
<li>Where to download R and get enterprise level support</li>
<li>How the meeting co-chairs use R</li>
</ol>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagPredictive+Analytics+World" rel="tag">Predictive Analytics World</a>, <a href="http://technorati.com/tagLectureMaker" rel="tag">LectureMaker</a>, <a href="http://technorati.com/tagBo+Cowgill" rel="tag">Bo Cowgill</a>, <a href="http://technorati.com/tagGoogle" rel="tag">Google</a>, <a href="http://technorati.com/tagItamar+Rosenn" rel="tag">Itamar Rosenn</a>, <a href="http://technorati.com/tagFacebook" rel="tag">Facebook</a>, <a href="http://technorati.com/tagDavid+Smith" rel="tag">David Smith</a>, <a href="http://technorati.com/tagREvolution+Computing" rel="tag">REvolution Computing</a>, <a href="http://technorati.com/tagJim+Porzak" rel="tag">Jim Porzak</a>, <a href="http://technorati.com/tagThe+Generations+Network" rel="tag">The Generations Network</a>, <a href="http://technorati.com/tagMichael+E.+Driscoll" rel="tag">Michael E. Driscoll</a>, <a href="http://technorati.com/tagDataspora+LLC" rel="tag">Dataspora LLC</a>, <a href="http://technorati.com/tagR" rel="tag">R</a>, <a href="http://technorati.com/tagPredictive+Analytics" rel="tag">Predictive Analytics</a>, <a href="http://technorati.com/tagbehavior" rel="tag">behavior</a></p>
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		<title>The Marketing Bubble</title>
		<link>http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2008/10/the-marketing-bubble/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 17:56:27 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Component Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[WordPress]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Bubble]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Word-of-Mouth]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=191</guid>
		<description><![CDATA[The marketing bubble&#8216;s effect on embedded device software developers Introduction Ron Fredericks writes: In yesterday&#8217;s marketing webinar: Beyond Monitoring: Managing Social Media Engagement by SocialRep&#8216;s CEO, Chris Kenton, viewers were riveted by his inside knowledge on social media&#8217;s word-of-mouth marketing. Chris is well known for his combination of social media marketing knowledge as well as [...]]]></description>
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<p>The marketing bubble&#8216;s effect on embedded device software developers </p>
<h2>Introduction</h2>
<p>Ron Fredericks writes: In yesterday&#8217;s  marketing webinar: <a href="http://www.brighttalk.com/dcemail_redirect/webcast/778" title="Chris Kenton on Brighttalk.com" target="_blank">Beyond Monitoring: Managing Social Media Engagement</a> by<a href="http://www.socialrep.com/about.html" target="_blank"> SocialRep</a>&#8216;s CEO, <a href="http://www.chriskenton.com/" title="Chris's blog" target="_blank">Chris Kenton</a>, viewers were riveted by his inside knowledge on social media&#8217;s  word-of-mouth marketing. Chris is well known for his combination of social media marketing knowledge as well as his ability to strip away the <a href="http://www.tradepub.com/free/w_moti01/?p=w_moti01" title="Chris was the author of these useful tips" target="_blank">facts</a> from the <a href="http://www.sinotechblog.com.cn/en/2008/08/going-beyond-the-hype-of-social-media-marketing/" title="Chris is a good reference is this reference too" target="_blank">hype</a>. </p>
<p>To set the stage, my own readers have found my marketing FAQ to be a very popular read for the embedded device software industry: <a href="http://www.embeddedcomponents.com/FAQ/FAQ_sales_performance_through_marketing.php" title="Improving Sales Performance Through Marketing  " target="_blank">Assessing marketing&rsquo;s critical role in organizational performance</a>. Read on to see if it will blend! </p>
<p><a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/10/bubbles.jpg"><img src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/10/bubbles.jpg" alt="" title="My vision on social media microsites' affect on the marketing bubble" width="450" height="450" class="aligncenter size-full wp-image-224" /></a>
</p>
<p><span id="more-191"></span></p>
<h2><span class=black9>The Marking Bubble Defined</span></h2>
<p>Chris introduced us to the &ldquo;marketing bubble&rdquo;, a marketing event in progress now. Chris may be the first to realize and share the underlying problem so clearly. Marketing has always been a word-of-mouth vehicle since the beginning of human conversations &#8211; we&#8217;re just not old enough to know it! </p>
<p>Check out the Word Of Mouth Marketing Association&#8217;s definition of <a href="http://womma.org/wom101/02" title="I've come to realize there is a professional association for nearly everthing in life" target="_blank">word of mouth marketing</a>. Chris made the case that professional marketers&#8217; tools over the past 130 years have managed to bypass the value of word of mouth by blasting their messages into public and commercial communities to literally overpower the word-of-mouth model using Print, Radio, TV, Mass Markets, and the Internet. Yet the marketing bubble is now bursting as the Internet continues to host an exploding number of social media tools: &#8211; tools that extend word of mouth conversation through online social media platforms, popular content management sites, and even  a new form of  in-person meet up tool that can quickly assemble like-minded individuals into localized events.  </p>
<p>Here is a short list of some of the more common word-of-mouth social media platforms that can be leveraged as microsites: </p>
<ul>
<li>LinkedIn: <a href="http://www.linkedintelligence.com/smart-ways-to-use-linkedin/" title="Here is a power user link to using linkedin - what, you thought this would be a dumb link to LinkedIn itself?" target="_blank">A how-to example</a></li>
<li>Squidoo: <a href="http://www.allbusiness.com/specialty-businesses/home-based-businesses/4353822-1.html" title="A short but effective blog post on how to use Squidoo" target="_blank">A how-to example</a></li>
<li>Facebook: <a href="http://www.clickz.com/showPage.html?page=3626825" title="Just a start, but I'm sure not going to stuff the facebook link itself here" target="_blank">A how-to example</a></li>
<li>YouTube: <a href="http://www.searchenginejournal.com/guide-to-video-marketing-on-youtube/6381/" target="a blog post on how to...">A how-to example</a> [<a href="http://www.blendtec.com/" title="Some say this works..." target="_blank">will it blend</a>]</li>
<li>Ning: <a href="http://www.ning.com/" target="_blank">A how-to example</a></li>
<li>Twitter: <a href="http://www.beingpeterkim.com/2008/10/thinking-throug.html" title="It's a big topic, here's one idea to get you started..." target="_blank">A how-to example</a></li>
<li>Meetup: <a href="http://writeideasmarketing.wordpress.com/2007/06/05/ideas-on-using-meetupcom-for-marketing/" title="I did not know this but social networks are as much about meeting people as it is about online conversaitons - maybe even more so" target="_blank">A how-to example</a></li>
</ul>
<p>These platforms are also some of the leading causes for the marketing bubble. Check out <a href="http://www.alexa.com/">http://www.alexa.com</a> for further research into tools that specialize by industry and/or region.</p>
<p>These microsites often include application programmable interfaces (API&#8217;s), news feeds, user profiles, links to friends, groups, photos/videos, chat, and their own markup languages to build relationships and quickly share short conversations. These features are a little different than the more traditional social media platforms such as blogs, forums, wikis, chat, and idea managers.</p>
<h2>Word-of-Mouth Customer Relationship Lifecycle</h2>
<p>Chris presents an integrated marketing plan that starts with  several forms of monitoring to measure influential conversations followed by use of a wide selection of social media tools. </p>
<h3>Monitoring Social Networks: Metrics </h3>
<p>Monitoring social media activity is one of the basic requirements to managing social media engagements. A company starting up with a social media marketing program nearly always intends to find and engage with their most influential online customers. But Chris goes on to point out that companies  often fail in their use of social media marketing tools. The problem boils down to the fine art of adapting to the trends their team discovers after their initial engagements with social media. I call this the <a href="http://www.webanalyticsassociation.org/education/certification/knowledge/analyticalculture/" title="Try this link to avoid watching the train wreck..." target="_blank">company&#8217;s analytics culture</a>. There are thee areas that a company can monitor:</p>
<ul>
<li>Media: The web pages and web sites that customers use or visit [<span style="color:#cc00cc">commonly monitored</span>] </li>
<li>Technology: The technology behind a company&rsquo;s products [<span style="color:#cc00cc">often ignored</span>], and </li>
<li>Finance: The financial goals surrounding a company&rsquo;s sales activity [<span style="color:#cc00cc">often ignored</span>].</li>
</ul>
<p>The problem stems from a company&#8217;s tendency to focus too much on web page tools that <a href="http://www.emergence-media.com/2008/04/social-media-monitoring-broken-conversations-broken-tools/" title="This link touches on a neat subject - cross platform monitoring tools" target="_blank">monitor media</a>, and in so doing, fails to develop an adaptable action plan that includes the other two key domains of marketing operations: technology and finance. After Chris pointed this out in his webinar, it seems very clear to me that a company needs more than trends in page clicks or page visitors to build the business case for change within a company&#8217;s executive team decision-makers. Two solutions that have become popular by social marketers in bridging the gap between initial engagement, and adapting their business activities towards the needs of the community, are in the reuse of these two popular tools already in use by most companies:</p>
<ul>
<li> Integration of the company&#8217;s Goggle <a href="https://adwords.google.com/support/bin/answer.py?answer=64886&#038;hl=en_US" title="A little how-to on using adwords..." target="_blank">AdWords</a> data, and the </li>
<li>Integration of the company&rsquo;s CRM &ndash; SalesForce.com in particular. </li>
</ul>
<h3>Using Monitored Results: Analytics </h3>
<p>Chris and <a href="http://www.kaushik.net/avinash/2007/12/web-metrics-demystified.html" target="I thought this would  serve for a little background...">others</a> point out that although the use of CRM tools are well intentioned &ndash; a large percentage of marketers do not get the needed monitoring data to successfully adapt to changes or to meet the changing  needs within the company&rsquo;s community. Chris describes how a company can use their CRM as part of an integrated analytics strategy:</p>
<ul>
<li>Use reports and analytics stored within the CRM</li>
<li>Integration of a word-of-mouth program integrated with the CRM</li>
<li>Creation of an advisory board from the most influential customers identified from CRM </li>
</ul>
<h3>Building a Program  </h3>
<p>Chris then presented a Word-of-Mouth program built around a Customer Relationship Lifecycle. He goes over some details, shows some steps to be taken, and highlights a case study. I summarize his program from a B2C perspective here: </p>
<ol>
<li><strong>Awareness:</strong>
<ul>
<li><span style="color:#808080">Value: Branding</span></li>
<li><span style="color:#808000">Tools: Web ads, Search engine optimization or marketing, Viral video, Targeted community sponsorship</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content</span></li>
</ul>
</li>
<li><strong>Knowledge:</strong>
<ul>
<li><span style="color:#808080">Value: Branding and Marketing</span> </li>
<li><span style="color:#808000">Tools: Landing pages, Microsites, and Webinars</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community</span></li>
</ul>
</li>
<li><strong>Consideration:</strong>
<ul>
<li><span style="color:#808080">Value: Branding, Marketing, and Sales</span></li>
<li><span style="color:#808000">Tools: Reviews &amp; comparisons, Hosted chat, and Webinars</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community</span></li>
</ul>
</li>
<li><strong>Selection</strong> (or when a customer takes the desired action like buys the product):
<ul>
<li><span style="color:#808080">Value: Branding, Marketing, and Sales</span></li>
<li><span style="color:#808000">Tools: Online discount offers, and Hosted chat</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community + Customer advisory council</span></li>
</ul>
</li>
<li><strong>Satisfaction:</strong>
<ul>
<li><span style="color:#808080">Value: Branding, Marketing, and Sales</span></li>
<li><span style="color:#808000">Tools: Surveys, Support forum, Support chat, and Customer communities</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community + Customer advisory council</span></li>
</ul>
</li>
<li><strong>Advocacy:</strong>
<ul>
<li><span style="color:#808080">Value: Branding and Marketing</span></li>
<li><span style="color:#808000">Tools: Referral offers, Peer forums, Product networks, and Consumer communities</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community + Customer advisory council</span></li>
</ul>
</li>
<li><strong>Loyalty:</strong>
<ul>
<li><span style="color:#808080">Value: Branding</span></li>
<li><span style="color:#808000">Tools: Discounts, Insider forums, Product networks, and Customer communities</span></li>
<li><span style="color:#804000">Marketing framework: Conversation + Content + Community + Customer advisory council</span></li>
</ul>
</li>
</ol>
<p>Some steps along the way in the execution of a word-of-mouth  customer relationship lifecycle program:</p>
<ul>
<li>Engage in useful conversations:
<ul>
<li>Targeted monitoring and metrics, </li>
<li>Managed engagement, </li>
<li>Trend tracking, </li>
<li>Media, pundit, and influencer profiling.</li>
</ul>
</li>
<li>Create a cross-functional Social Media A-Team:
    </li>
</ul>
<ul>
<li>Marketing,</li>
<li>PR,</li>
<li>Product marketing,</li>
<li>Sales, </li>
<li>Customer service,</li>
<li>Engineering, and </li>
<li>Legal.</li>
</ul>
<ul>
<li>Assign a domain to each member:
<ul>
<li> Where are people talking about your domain,</li>
<li>What are people saying, topics, trends,</li>
<li>What opportunities are there to get involved,</li>
<li>What do we want to spend energy talking about.</li>
</ul>
</li>
<li>Create a place were you can profile these domains, aggregate, and share information:
<ul>
<li>Meet weekly</li>
</ul>
</li>
<li>Assign at least one &ldquo;SocialRep&rdquo; to manage the engagement process</li>
<li>Buy a solution only when the process is well defined and in place</li>
<li>Test and continually question monitoring metrics</li>
<li>Hire a Marketing Engineer, to address data integration</li>
</ul>
<h2>Some Final Thoughts For Embedded Device  Software Developers</h2>
<p>Most of what I summarize above is focused on B2C relationships and comes out of my review of Chris Kenton&#8217;s great webinar:  <a href="http://www.brighttalk.com/dcemail_redirect/webcast/778" title="Chris Kenton on Brighttalk.com" target="_blank">Beyond Monitoring: Managing Social Media Engagement</a>. Of course I added my own knowledge and some additional references to help my readers get a fast overview of the landscape. </p>
<p>Building a social media marketing program would have some  differences when it comes to software developers focused on embedded devices including:</p>
<ul>
<li> A smaller volume of activity</li>
<li>A scarcity of good marketers and public communicators with a working knowledge of the deeply technical subject matter and its assocated value chain</li>
<li>A larger barrier between the engineers who make and use software:
<ul>
<li>Those that  build the software tools targeting a wide variety of programmers, engineers, and architects, </li>
<li>Those that create the run-time device optimized software platforms targeting embedded software engineers, and </li>
<li>Those that build the differentiating applications targeting the end user.</li>
</ul>
</li>
<li> A different marketing framework focused on the collective business and not the individual:
<ul>
<li>See <a href="http://www.embeddedcomponents.com/FAQ/How_to_approach_a_gorilla_partnership.pdf" title="My FAQ on building businesses with word of mouth from business to business" target="_blank">Four Steps to Creating a Gorilla Partnership</a> for some insight on building business-to-business frameworks</li>
<li>Perhaps the framework will have unique features for open-source vs. OEM software license models </li>
</ul>
</li>
<li>Look for social media marketing tools that integrate with software developer frameworks, perhaps as plugins
<ul>
<li>Basic collaboration for developers looks like code check-in and check-out for global teams, not like a tweet.</li>
<li>Maybe the next tweet will be a twitter plugin that adds another Eclipse perspective, for example. </li>
</ul>
</li>
</ul>
<p>Yet there can be no doubt that the short word-of-mouth conversations on microsites will burst the marketing bubble. This would be true for any marketer planning there next engagement, for businesses focused on building software for embedded devices, or for the device manufacturer trying to leverage software developers. Chris Kenton&#8217;s marketing webinar: <a href="http://www.brighttalk.com/dcemail_redirect/webcast/778" title="Chris Kenton on Brighttalk.com" target="_blank">Beyond Monitoring: Managing Social Media Engagement</a> is a good place to start building a word-of-mouth marketing plan. His offering demonstrates the most integrated set of tools I&#8217;ve seen &#8211; to build a substantial word-of-mouth marketing program. </p>
<p>Thanks to Chis for making it very clear that social media word-of-mouth marketing is not a program to be considered independently of other marketing activities. Instead it&#8217;s just a mater of time before the bubble bursts in your market sector. The real question is more of when, than if, a company should add word-of-mouth social media tools to their integrated marketing strategy. </p>
<p>&nbsp; </p>
<p>Technorati Tags: <a href="http://technorati.com/tagmarketing+bubble" rel="tag">marketing bubble</a>, <a href="http://technorati.com/tagsoftware+developer" rel="tag">software developer</a>, <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagSocialRep" rel="tag">SocialRep</a>, <a href="http://technorati.com/tagChris+Kenton" rel="tag">Chris Kenton</a>, <a href="http://technorati.com/tagsocial+media" rel="tag">social media</a>, <a href="http://technorati.com/tagmarketing" rel="tag">marketing</a>, <a href="http://technorati.com/tagembedded+device" rel="tag">embedded device</a>, <a href="http://technorati.com/tagsoftware" rel="tag">software</a>, <a href="http://technorati.com/tagword-of-mouth" rel="tag">word-of-mouth</a>, <a href="http://technorati.com/tagPrint" rel="tag">Print</a>, <a href="http://technorati.com/tagRadio" rel="tag">Radio</a>, <a href="http://technorati.com/tagTV" rel="tag">TV</a>, <a href="http://technorati.com/tagMass+Markets" rel="tag">Mass Markets</a>, <a href="http://technorati.com/tagInternet" rel="tag">Internet</a>, <a href="http://technorati.com/tagsocial+media" rel="tag">social media</a>, <a href="http://technorati.com/tagLinkedIn" rel="tag">LinkedIn</a>, <a href="http://technorati.com/tagSquidoo" rel="tag">Squidoo</a>, <a href="http://technorati.com/tagFacebook" rel="tag">Facebook</a>, <a href="http://technorati.com/tagYouTube" rel="tag">YouTube</a>, <a href="http://technorati.com/tagNing" rel="tag">Ning</a>, <a href="http://technorati.com/tagTwitter" rel="tag">Twitter</a>, <a href="http://technorati.com/tagMeetup" rel="tag">Meetup</a>, <a href="http://technorati.com/tagmicrosites" rel="tag">microsites</a>, <a href="http://technorati.com/tagblogs" rel="tag">blogs</a>, <a href="http://technorati.com/tagforums" rel="tag">forums</a>, <a href="http://technorati.com/tagwikis" rel="tag">wikis</a>, <a href="http://technorati.com/tagchat" rel="tag">chat</a>, <a href="http://technorati.com/tagidea+managers" rel="tag">idea managers</a>, <a href="http://technorati.com/tagCustomer+Relationship+Lifecycle" rel="tag">Customer Relationship Lifecycle</a>, <a href="http://technorati.com/tagconversations" rel="tag">conversations</a>, <a href="http://technorati.com/taganalytics" rel="tag">analytics</a>, <a href="http://technorati.com/tagMedia" rel="tag">Media</a>, <a href="http://technorati.com/tagTechnology" rel="tag">Technology</a>, <a href="http://technorati.com/tagFinance" rel="tag">Finance</a>, <a href="http://technorati.com/tagGoggle" rel="tag">Goggle</a>, <a href="http://technorati.com/tagAdWords" rel="tag">AdWords</a>, <a href="http://technorati.com/tagCRM" rel="tag">CRM</a>, <a href="http://technorati.com/tagSalesForce.com" rel="tag">SalesForce.com</a>, <a href="http://technorati.com/tagAwareness" rel="tag">Awareness</a>, <a href="http://technorati.com/tagKnowledge" rel="tag">Knowledge</a>, <a href="http://technorati.com/tagConsideration" rel="tag">Consideration</a>, <a href="http://technorati.com/tagSelection" rel="tag">Selection</a>, <a href="http://technorati.com/tagSatisfaction" rel="tag">Satisfaction</a>, <a href="http://technorati.com/tagAdvocacy" rel="tag">Advocacy</a>, <a href="http://technorati.com/tagLoyalty" rel="tag">Loyalty</a>, <a href="http://technorati.com/tagSocial+Media+A-Team" rel="tag">Social Media A-Team</a>, <a href="http://technorati.com/tagMarketing+Engineer" rel="tag">Marketing Engineer</a>, <a href="http://technorati.com/tagcollaboration" rel="tag">collaboration</a></p>
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		<title>Setting up Drupal 6.4 as a multi-user blog site</title>
		<link>http://www.embeddedcomponents.com/blogs/2008/09/setting-up-drupal-64-as-a-multi-user-blog-site/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2008/09/setting-up-drupal-64-as-a-multi-user-blog-site/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 19:05:20 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Drupal]]></category>
		<category><![CDATA[Web Components]]></category>
		<category><![CDATA[Akismet]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.embeddedcomponents.com/blogs/?p=186</guid>
		<description><![CDATA[Ron Fredericks writes: I finally got around to cleaning up my old Drupal 5 site. The solution was to simply start over with Drupal 6.4 &#8211; the current stable release. The clean-up was necessary because too many spammers had flooded my old Drupal 5 site. Although there are many core modules bundled with a new [...]]]></description>
			<content:encoded><![CDATA[<p>Ron Fredericks writes: I finally got around to cleaning up my old Drupal 5 site. The solution was to simply start over with Drupal 6.4 &#8211; the current stable release.  The clean-up was necessary because too many spammers had flooded my old Drupal 5 site.  Although there are many core modules bundled with a new Drupal installation, I discovered the hard way that some very important extra modules must be added from the excellent community of Drupal contributors.  A good anti-spam module is a case in point.</p>
<p>My WordPress blog on this site is well protected thanks to Akismet.  They also have a Drupal project too: <a href="http://drupal.org/project/akismet">drupal.org/project/akismet</a></p>
<p>You can follow my Drupal site blog &#8211; as a work in progress &#8211; from here:<br />
<a href="http://www.ronfredericks.net/drupal-6.4/?q=blog/1">www.ronfredericks.net/drupal-6.4</a></p>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagDrupal" rel="tag">Drupal</a>, <a href="http://technorati.com/tagAkismet" rel="tag">Akismet</a></p>
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		<title>Introducing 74HC193 Simulation to LTspice</title>
		<link>http://www.embeddedcomponents.com/blogs/2008/04/74hc193-for-ltspice-switchercadiii/</link>
		<comments>http://www.embeddedcomponents.com/blogs/2008/04/74hc193-for-ltspice-switchercadiii/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 20:52:45 +0000</pubDate>
		<dc:creator>Ron Fredericks</dc:creator>
				<category><![CDATA[Component Projects]]></category>
		<category><![CDATA[Component Technology]]></category>
		<category><![CDATA[Electronic Components]]></category>
		<category><![CDATA[LTspice/SwitcherCAD III]]></category>
		<category><![CDATA[circuit]]></category>
		<category><![CDATA[ltspice]]></category>
		<category><![CDATA[schematic]]></category>
		<category><![CDATA[simulation]]></category>

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		<description><![CDATA[Ron Fredericks writes: I have completed the design and test of a new component for LTspice/SwitcherCAD III circuit simulation and schematic capture. In a previous post I discussed my interest in the 74193 presettable synchronous 4-bit binary up/down counter IC for a digital volume control circuit I am building. The circuit simulation described below focuses [...]]]></description>
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<p>Ron Fredericks writes: I have completed the design and test of a new component for LTspice/SwitcherCAD III circuit simulation and schematic capture.  In a <a href="http://www.embeddedcomponents.com/blogs/2008/04/new-gate-design-using-ltspiceswitchercad-iii/" title="Simulating the 555 IC with LTspice">previous post</a> I discussed my interest in the 74193 presettable synchronous 4-bit binary up/down counter IC for a digital volume control circuit I am building.  The circuit simulation described below focuses on how to simulate the 74HC193 IC, but timing and voltage parameters built into this design allow a designer to easily simulate other variants of this IC from high speed Si-gate CMOS HC and HCT devices to low power Schottky TTL devices. </p>
<p>All circuits related to this 74HC193 simulation are available <a href="http://www.embeddedcomponents.com/blogs/2008/04/74hc193-for-ltspice-switchercadiii/#download">here&gt;</a></p>
<h3>The 74HC193 Component</h3>
<p>See figure 1 below for a screen shot of the completed design. The circuit was built from the digital gates in the component library supplied with the original Linear Technology&#8216;s free LTspice tool.  </p>
<table width="200" border="0" cellspacing="2" cellpadding="2">
<tr>
<td><img id="image167" height="360" alt="74HC193 Circuit and Related Components" border="2" src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/04/74hc193.png" /></td>
</tr>
<tr>
<td><span style="color:#999999">Figure 1 &#8211; 74HC193 Circuit and Related Components</span></td>
</tr>
<tr>
<td>View <a href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/04/74hc193circuit.htm">larger image&gt;</a></td>
</tr>
</table>
<p>
To keep the design looking like the original data sheet logic diagram, as published by companies that include NXP Semiconductors and Texas Instruments, a custom &#8220;T notS-R FlipFlop&#8221; subcomponent and corresponding assembly file was first created. This subcomponent was reused 4 times in the main IC logic diagram. An assembly file called 74hc193.asy was also created. It includes all pins used on the commercial IC except ground and Vcc. The ICâ€™s internal power supply is not simulated by the Linear Technologies&#8217; gates, and so they are not used or required in this design either.  </p>
<p>
Each gate within the design has a few variables assigned to them so that the IC remains flexible and easy to reuse in new projects:</p>
<ul>
<li><strong>tdgate</strong> <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_994.5_17fb99174b442102b6a6847dc6665fb4.png" style="vertical-align:-5.5px; display: inline-block ;" alt="right" title="right"/> td (propagation time delay assigned to each gate)</li>
<li><strong>tdgate2</strong> <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_994.5_17fb99174b442102b6a6847dc6665fb4.png" style="vertical-align:-5.5px; display: inline-block ;" alt="right" title="right"/> td (propagation time delay assigned to the D FlipFlop)</li>
<li><strong>tripdtgate</strong> <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_994.5_17fb99174b442102b6a6847dc6665fb4.png" style="vertical-align:-5.5px; display: inline-block ;" alt="right" title="right"/> tripdt (td&#8217;s accuracy band assigned to each gate including the D FlipFlop)</li>
<li><strong>vhighgate</strong> <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_994.5_17fb99174b442102b6a6847dc6665fb4.png" style="vertical-align:-5.5px; display: inline-block ;" alt="right" title="right"/> logical high value for each gate and D FlipFlop</li>
<li><strong>vlowgate</strong> <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_994.5_17fb99174b442102b6a6847dc6665fb4.png" style="vertical-align:-5.5px; display: inline-block ;" alt="right" title="right"/> logical low value for each gate and D FlipFlop</li>
</ul>
<p>These variables can be assigned their corresponding time and voltage values using a .param statement placed in the main circuit. These values are then within scope for automatic reuse by the 74HC193 component and flipflop subcomponent simulations. Below is an example of how parameter assignment can be made (as used in the test circuit described next):</p>
<p><strong>.param tdgate=10n tdgate2=3*tdgate tripdtgate=1n vhighgate=5v vlowgate=0v</strong></p>
<p><span id="more-166"></span></p>
<h3>The Test Circuit</h3>
<p>See figure 2 below for a screen shot of the completed simulation test circuit. </p>
<table width="200" border="0" cellspacing="2" cellpadding="2">
<tr>
<td><img id="image170" height="360" alt="74HC193 Simulation Test Circuit and Truth Table Waveform Analysis" border="2" src="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/04/74hc193_test.png" /></td>
</tr>
<tr>
<td><span style="color:#999999">Figure 2 &#8211; 74HC193 Test Circuit and Truth Table Waveforms</span></td>
</tr>
<tr>
<td>View <a title="74HC193 Simulation Test Circuit and Annotated Waveform Analysis (larger view)" href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/04/74hc193test.htm">larger image&gt;</a></td>
</tr>
</table>
<p>The test circuit demonstrates the use of the 74HC193 component assembly.  </p>
<p>Individual pulse voltages are applied to the component&#8217;s input pins to validate the new device:</p>
<ul>
<li><img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_6d82183393711c9b1ab6b0e3102185b9.png" style="vertical-align:-4.5px; display: inline-block ;" alt="MR" title="MR"/> (asynchronous master reset) <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_f91752b3b400fe4c1d1c2bdc0dceb0e1.png" style="vertical-align:-4.5px; display: inline-block ;" alt="right" title="right"/> pulsed high at the beginning and end of simulation. Unlike the waveform often shown in the 74xx193 IC&#8217;s datasheet <a href="http://www.nxp.com/acrobat_download/datasheets/74HC_HCT193_3.pdf">sequence diagram</a> (see page 7 of 29 in this version published by NXP), the second reset pulse was added to insure that Q0 to Q3 output values really do reset. </li>
<li><img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_45326aefb78d2502a16491dc449562a7.png" style="vertical-align:-4.5px; display: inline-block ;" alt="overline{PL}" title="overline{PL}"/> (asynchronous parallel load) <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_f91752b3b400fe4c1d1c2bdc0dceb0e1.png" style="vertical-align:-4.5px; display: inline-block ;" alt="right" title="right"/> pulsed low near beginning of simulation to set flip-flop outputs (Q0 to Q3) to the data input values (D0 to D3).</li>
<li><img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995_d9e52d1c6acb120f13bdf78a0b5d6ac3.png" style="vertical-align:-5px; display: inline-block ;" alt="CPU" title="CPU"/> (rising edge triggered count up clock) <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_f91752b3b400fe4c1d1c2bdc0dceb0e1.png" style="vertical-align:-4.5px; display: inline-block ;" alt="right" title="right"/> pulsed low several times to demonstrate both the count up behavior of the flip-flop outputs and the terminal count up, or carry, (<img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995_af0e9973b5aa0259b7b56820755e15c2.png" style="vertical-align:-5px; display: inline-block ;" alt="overline{TCU}" title="overline{TCU}"/>) output.</li>
<li><img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995_7499df48f6355f9e9c3882c5a1944355.png" style="vertical-align:-5px; display: inline-block ;" alt="CPD" title="CPD"/> (rising edge triggered count down clock) <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_f91752b3b400fe4c1d1c2bdc0dceb0e1.png" style="vertical-align:-4.5px; display: inline-block ;" alt="right" title="right"/> pulsed low several times to demonstrate both the count down behavior of the flip-flop outputs and the terminal count down, or borrow, (<img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995_5475adbefa3d9f7708302e8b715ef6f4.png" style="vertical-align:-5px; display: inline-block ;" alt="overline{TCD}" title="overline{TCD}"/>) output.</li>
<li><img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_0f9d76428568fcad70cb130b20f4638e.png" style="vertical-align:-4.5px; display: inline-block ;" alt="D0" title="D0"/> to <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_17df00d6eeb8028d6540e0edf03d02c4.png" style="vertical-align:-4.5px; display: inline-block ;" alt="D3" title="D3"/> (data input pins) <img src="http://www.embeddedcomponents.com/blogs/wp-content/plugins/wpmathpub/phpmathpublisher/img/math_995.5_f91752b3b400fe4c1d1c2bdc0dceb0e1.png" style="vertical-align:-4.5px; display: inline-block ;" alt="right" title="right"/> tied to either logic-high or logic-low for this simulation. The logic-low is constructed from a zero voltage component instead of simply being tied to the LTspice global circuit common node (ground). This is because of the LTspice gate component&#8217;s special behavior in removing the simulation of individual gate pins tied to the common node ground.</li>
</ul>
<p>All voltage sources are referenced using the same high and low voltages described in the previous section: <strong>vhighgate</strong> and <strong>vlowgate</strong>. These values can be reassigned to all gates, all at once, using the .param statement discussed above. </p>
<p><a name="download"> </a></p>
<h3>Download the Circuits</h3>
<p>The 74HC193 component, subcomponent, assemblies, test circuits, and plot control files can all be downloaded without restriction in their use. The datasheet supplied does have some licensed use restrictions, as defined in its last page. The reference to the 74HC193 data sheet from NXP Semiconductors is in no way an endorsement of the company or its products, but it is the most recent and best documented behavior for this device that I have found.</p>
<ol>
<li>74hc193.74hct193.pdf 74HC193 data sheet published by NXP Semiconductors in Adobe Acrobat PDF format</li>
<li>74HC193_test.asc test circuit as shown in figure above</li>
<li>74HC193_test.plt plot control file used by the test circuit above</li>
<li>74HC103_test2.asc debug circuit used to debug errors in original design</li>
<li>74HC103_test2.plt plot control file used by the test2 circuit above</li>
<li>74HC193.asc circuit component</li>
<li>74HC193.asy circuit component assembly used in the test circuit above</li>
<li>TnotSRFlipFlopFromD.asc circuit subcomponent used by 74HC193.asc file above</li>
<li>TnotSRFlipFlopFromD.asy circuit subcomponent used by 74HC193.asc file above</li>
<li>The screenshots saved as png files &#8211; as shown in this blog post</li>
<li>readme.txt text file granting a license to use the 74HC193 simulation files listed above without restriction and without warranty</li>
</ol>
<p>Download the files listed above for your LTspice designs <a id=p173 href="http://www.embeddedcomponents.com/blogs/wp-content/uploads/2008/04/74hc193_5v.zip">all in one zipped directory.</a></p>
<p>Technorati Tags: <a href="http://technorati.com/tagRon+Fredericks" rel="tag">Ron Fredericks</a>, <a href="http://technorati.com/tagcomponent" rel="tag">component</a>, <a href="http://technorati.com/tagLTspice" rel="tag">LTspice</a>, <a href="http://technorati.com/tagSwitcherCAD+III" rel="tag">SwitcherCAD III</a>, <a href="http://technorati.com/tagcircuit+simulation" rel="tag">circuit simulation</a>, <a href="http://technorati.com/tagschematic+capture" rel="tag">schematic capture</a>, <a href="http://technorati.com/tag74193" rel="tag">74193</a>, <a href="http://technorati.com/tagIC" rel="tag">IC</a>, <a href="http://technorati.com/tagcircuit" rel="tag">circuit</a>, <a href="http://technorati.com/tagsimulation" rel="tag">simulation</a>, <a href="http://technorati.com/tagtiming" rel="tag">timing</a>, <a href="http://technorati.com/tagvoltage" rel="tag">voltage</a>, <a href="http://technorati.com/tagCMOS" rel="tag">CMOS</a>, <a href="http://technorati.com/tagSchottky" rel="tag">Schottky</a>, <a href="http://technorati.com/tagTTL" rel="tag">TTL</a>, <a href="http://technorati.com/tagLinear+Technology" rel="tag">Linear Technology</a></p>
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<p class='technorati-tags'>Technorati Tags: <a class='technorati-link' href='http://technorati.com/tag/circuit' rel='tag' target='_self'>circuit</a>, <a class='technorati-link' href='http://technorati.com/tag/ltspice' rel='tag' target='_self'>ltspice</a>, <a class='technorati-link' href='http://technorati.com/tag/schematic' rel='tag' target='_self'>schematic</a>, <a class='technorati-link' href='http://technorati.com/tag/simulation' rel='tag' target='_self'>simulation</a></p>

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