ROI as an Effective Communications Tool for Engineers
Abstract [tag]Ron Fredericks[/tag] writes: [tag]Engineer[/tag]s want to build compelling products that meet their [tag]project[/tag] [tag]requirements[/tag]. Corporate [tag]executive[/tag]s want to [tag]invest[/tag] in innovative people that build products that, in turn, meet their market’s window; while, both want to stay within [tag]budget[/tag]. Yet both groups may feel overwhelmed with the prospect of expressing the very heart of…